Sustainable Development Goals Branding and Communication System


School of Design | Graduate Communications Design | Packaging, Identities and Systems Design •
Student | Xindi Gao •
Faculty | Alisa Zamir •

This project seeks to raise awareness and action around the 10th anniversary of the UN’s 17 Sustainable Development Goals. It aims to improve multi-sensory design to enrich people’s empathy, strengthen the intimate relationship between people and the ecosystem. The SDG 10th anniversary keeps enhancing people’s awareness of biodiversity loss, desertification, and degradation issues. It will call for more people to get involved in the call to action.

Logotype for the UN’s Sustainable Development Goals 2025

The Sustainable Development Goals are a collection of 17 interlinked global goals. Each goal already has a well-designed logo. I used the 17 colors from the existing logo set as the primary colors of my logotype and incorporated them into a carefully drawn 2025 to acknowledge the 10th anniversary.

“No one in the world needs a Rhino horn but a Rhino.”,However, people have for their own selfish reasons have killed the animals and taken their treasures. This poster helps endangered animals cry out for help, to help people be aware of this problem, and calls on people to protect animals and pay attention to ecological balance.
“YES OR KNOW” questions are tests that ask people to say YES or NO. People get stickers if their behavior is sustainable. If they get it wrong, the answer will tell them what they should or should not do.